Replay Box is a series of unique pop-up stores that opened around Shanghai, China in 2008, retailing Italian fashion brand REPLAY's newest collection in the Chinese market. The stores took to life REPLAY's brand concept of “re-making”, “re-creating” and “re-elaborating” and its design principles of eco and natural materials. Unlike typical pop-up stores that worked out of shipping containers, Replay Box was made out of bamboo and its interior was decorated with natural elements such as rock and grass.
Its launch party also saw the bamboo store floating on the Hungpu River with famous Chinese singers gracing the event. This garnered the attention of hundreds of media around the world and created a lasting impression in the public's eye.